Hey, check this out. It's called NYTExplorer, it's on the web at www.nytexplorer.com, and it's totally off the hook.
Here's how it works. You type in anything and up comes every mention of it in the history of the NYT. Off to the side comes a long list of refinements that let you narrow your search. Then narrow it again. And again. It's the kind of killer app that would make Google even more indispensible, but hey, they didn't think of it. A curly-haired web dude named Taylor Barstow, who works at a place called Firelight Labs in Cambridge, set it up.
We heard about it this afternoon from Martin A. Nisenholtz, himself a super-smart corporate type who has had some compelling things to say all week (in the NYT's "Talk To The Times" feature) about the NYT's plans, and the future of journalism and the web.
Okay, that's it with all the positive stuff. But when you try it for yourself, you'll see why we just had to stop NYTPicking for a few, and fill you in.