We haven't been counting regularly but we're pretty sure this is a new low: in a 24-page issue, tomorrow's NYT Book Review has one page of paid advertising.
And it's not even a premium-price full-page ad.
Hachette's Grand Central Publishing managed to pony up for two partial pages of advertising -- one ad opposite the Table of Contents (for NYT reporter Jennifer 8. Lee's "Fortune Cookie Chronicles") and another on the opposite page, for Susan Jane Gilman's "Undress Me in the Temple of Heaven."
The other paid ad is for "The Dattoli Blue Ribbon Prostate Cancer Solution," available from Amazon. Don't snicker. It probably paid for Rich Cohen's clever review of "Good Book" by David Plotz on page 9.
Maybe the NYT is too proud to beg, but we're not. Is there seriously not enough money in the HarperCollins or Random House budgets to pay for a lousy half-page or two? Come on guys, this is getting ridiculous. The NYT Book Review does more to promote the book industry's cause than any single print publication in the world. It's payback time.