We don't like to throw around words like "racist" in the same sentence as the NYT's name, but there's no other word we can think of to describe this page in the NYT's annual Holiday Gift Guide -- called "Of Color/Stylish Gifts" and aimed exclusively at the paper's non-white readers.
Or, as the NYT describes it, "gifts created for and by people of color."
Found in the "Style & Travel" section of the Gift Guide, it stands alongside sections called "Frugal Travel," "Chic and Cheerful," and "Cosmetic Enhancements."
But this page is the only one aimed squarely at readers whose skin isn't white in color -- and it's the first time we can remember a gift guide, anywhere, openly defining its offerings by their appeal to a specific racial group.
Can you imagine the NYT designating a section of its Holiday Gift Guide to presents made "for and by white people"? Or Jews? Or Chinese? Of course you can't.
We welcome NYTPicker readers of any color to click here and see the page for themselves.
The gift suggestions include:
-- "The Mocha Guide To Military Life," a book for black women whose husbands or boyfriends serve in the armed forces.
--"Hair Rules," a hair-care product for a hair-stylist "hero to Michelle Obama and Alicia Keys" that includes a travel kit for kinky hair.
"Ash Kumar's Bollywood Henna Kit," to "emulate your favorite Bollywood star."
-- "The Conversation: How Black Men and Women Can Build Loving, Trusting Relationships," a book aimed exclusively at black couples.
--"Carol's Daugher: A Mgical Beauty Collection," described this way: "Tiana, Disney’s first animated African-American princess and the protagonist of “The Princess and the Frog,” which arrives in theaters in December, is the inspiration for Carol’s Daughter’s new bath and hair collection, the Magical Beauty Collection."
-- "M2M damoreJon Nail Polish" which brags that buyers "don't have to go for broke to look like a million."
-- A "Wise Latina" t-shirt, presumably to be worn by wise Latinas.
--"Boxing Kitten Clothing," designed by Maya Lake, "draws her design influence from tastemakers like Josephine Baker and W.E.B. Du Bois." Huh? Last we checked, DuBois was a civil-rights activist. We're told these designs have been worn by Beyoncé and Erykah Badu.
We're a bit flabbergasted to see NYT's holiday gift ideas arranged according to the skin color of its readers. We're contacting the NYT to see if someone there can explain the paper's thinking -- or lack thereof.
UPDATE: Several commenters have mentioned Hanukah gift guides, articles on menorah buying, etc., as examples of the same thing. They're not. Hanukah is a holiday celebrated only by a single religious denomination. This gift guide takes a holiday season celebrated by both Caucasians and people of color, and sets apart a page for gifts meant "by and for" a group of people defined only by the color of their skin.