In a stunning announcement, the NYT has disclosed to its readers that it has officially run out of ideas.
As of this morning at precisely 7:00 a.m., the NYT's "Idea Of The Day" blog -- launched in 2008 and maintained by its Week In Review staff -- told its readers that it was being discontinued.
Under the headline, "This Blog's Final Post," the editors declared that it was going out of business, and gave this reason:
"The blog’s end is a result of limited resources in a medium where any number of worthy projects are possible," the editors wrote, "and where new priorities continually emerge." A BP publicity spokesman couldn't have parsed it any better.
On a five-day-a-week schedule since its launch, the "Idea of the Day" blog culled controversial recent articles and essays from other websites, and gave them prominence and spin for NYT readers.
But perhaps the blog was slipping slightly; one sign of creaky old age came just last Wednesday, when the blog inadvertently posted a five-year-old article about New York architecture in Vanity Fair.
"The blog's primary focus is recent articles," a correction on the blog explained.
The NYT's blogs have gotten increased attention from the company's management in recent months. The addition of Nate Silver's "Five Thirty Eight" blog about political trends, and the move of education reporter Jacques Steinberg to "The Choice" clearly demonstrates the NYT's increased dependence on the blogs for visibility and, eventually, income.
Our candidate for the next cut from the blog roster: "Executive Suite," subtitled "Joe Nocera Talks Business," which was last updated eleven months ago. Dude, you've stopped talking and we've stopped checking!