In a wild and entertaining series of tweets yesterday, NYT Tokyo-based business reporter Hiroko Tabuchi -- whose beat includes the unfolding scandal around the recent Toyota recall -- unleashed her frustration with the company she's covering.
Tabuchi was apparently at a press conference yesterday with the company's president, Akio Toyoda, when she let loose a Twitter tirade against the company for various abuses.
Here follows a selection of tweets from the reporter, which become progressively more agitated with Toyota's handling of certain issues, including her coffee:
• With less than 3 hours sleep, managed to haul myself onto 6 am shinkansen for #Toyota event in Nagoya. We love you Mr. Toyoda!
• ToyotaMan: We're gonna confiscate your mobile phones once we get off the bus. And you must wear our (butt-ugly) yellow Toyota hats. Whaa..?
• Me: Since we're just sitting here waiting to depart, can I go get a coffee? ToyotaMan: No. Me: I'll be back in just a minute. ToyotaMan: No.
• Back! Toyota coffee machine just recalled my coffee, said it failed a taste check so it wd make another cup. I'm dead serious, place is nuts
• Akio Toyoda took very few questions, ignored reporters incl me who tried to ask a follow-up. I'm sorry, but Toyota sucks.
Didn't the NYT send out some guidelines a while back about social media? Oh, yes. Here's part of what it said, as quoted by the "Save The Media" website in May of 2009:
Be careful not to write anything on a blog or a personal Web page that you could not write in The Times — don’t editorialize, for instance, if you work for the News Department. Anything you post online can and might be publicly disseminated, and can be twisted to be used against you by those who wish you or The Times ill — whether it’s text, photographs, or video.
We hope Twitter doesn't qualify, because we really love Tabuchi's refreshingly honest and amusing take on Toyota. They deserve her disgust. We just became followers!