Tuesday, December 1, 2009

Back By Popular Demand: The Worst Lede Of The Day! Today's Prize Goes To...

...Stuart Elliott, the NYT's advertising columnist, for this gem on the new Dockers advertising campaign:

First, Justin Timberlake brought sexy back. Now, Dockers will try to bring khaki back.

One could, of course, make the case that Mr. Timberlake’s task was far easier because sexy never really went very far. By contrast, although Dockers remains a popular and successful brand in the category of men’s casual pants, its long-term health is in question because many younger men associate Dockers with its heyday of casual Fridays and the 1990s.



3 comments:

Mordechai said...

'Bout time to bring the man back to pants. maybe now men might stop wearing their girlfriends jeans!

Alex said...

Elliot's rejected ledes:
Sure Sir Mix-a-lot may love back, but for the makers of Dockers the challenge is to make consumers' backs, err, backsides, that is, look sexy enough to fit Mr. Timberlake's criteria.

The Beatles may have been pleased to be Back in the USSR, but will consumers be happy that Dockers are back in department stores?

Oz1 said...

Elaborating on your depiction of a typewriter, progenitor to the contemporary keyboard, apparently smashed and obsolete, another candidate gone the way of clunkers, one senses you have earned your right to set up this shop whence you refine the press.

Is it a personal reminder of your good ole days in the field?