Diane McNulty, the NYT's chief spokeswoman, has finally commented about our Wednesday post on the NYT's Holiday Gift Guide -- you know, the one with a handy, separate section offering gifts made "by and for people of color."
McNulty explains that the feature reflected "the efforts of a diverse Times staff to directly address minority readers with our content."
The spokeswoman is presumably alluding to the fact that the guide's "Of Color/Stylish Gifts" page was written by Simone S. Oliver, a black member of the NYT's editorial staff.
McNulty statement defends the NYT by saying the paper was offering gift ideas to a "wide variety of audiences and interests."
She's right! Aside from "minority readers," the NYT Holiday Gift Guide has special pages devoted to such diverse groups as children, caffeine lovers, and people who prefer "seriously huge televisions."
McNulty also advises NYT readers to "use the guides however they choose," and says the NYT will continue to provide "content that's relevant and appealing."
In other words, the NYT wants you to know that any reader, regardless of skin color, is free to buy themselves a "Wise Latina" t-shirt, or give their loved one a copy of the "Mocha Woman's Guide To Life."
Here's McNulty's statement, in full:
Our online gift guides are intended to offer holiday gift ideas for a wide variety of audiences and interests, with Times writers and editors making smart, informed choices that might appeal to those different audiences.
The "Of Color" guide, in the Style & Travel category, is in keeping with that philosophy, and with the efforts of a diverse Times staff to directly address minority readers with our content.
Of course, we expect our readers to use the guides however they choose, and we hope they'll find interesting ideas in many different categories. But we'll continue our effort to provide content that's relevant and appealing.